Do you know what your email list wants? Are you aware of the products they’re interested in, or the bonuses they want to see added to those products? If you’re like most people, the answer is a big NO. You have no idea what your list wants, so your offers are hit and miss. Sometimes, people jump on the offers, and other times, they don’t even open the email. Fortunately, it doesn’t have to be this way. I’m going to show you how you can use surveys to find out what your list wants. This should help you increase your sales, whether you’re marketing your own products or someone else’s products.
How to Use Surveys
You can send a survey out to your email list asking them what type of product they want. For instance, let’s say you’re in the “learning to play guitar” niche. You can ask people what they want to learn in regards to playing the guitar.
For example, your survey could read:
What most interests you?
- Basic guitar chords
- Choosing the right guitar
- How to play hit songs
Then, you can weed through the answers and use them to either design a product for them, or find an affiliate product that meets their needs.
Options for Surveys
While there are a lot of great survey programs available, Survey Monkey is my favorite. You can sign up for a free plan. The free plan allows users to:
- Ask up to 10 questions per survey
- Receive up to 100 responses per survey
If you want to have unlimited questions and answers, you can sign up for a basic plan, which is $17 per month.
Once you sign up for a plan, you’ll need to create and send out your survey.
Sending an Email with the Survey
Along with the survey, you’ll need to send an email out to your list asking them to participate. You can create a standalone email for this, or you can add it to your newsletter or another email you send out on a regular basis. If you add it to a regularly scheduled email, I recommend analyzing your open rates and selecting an email that typically gets a lot of opens. That way, your survey will likely get a lot of responses.
Regardless of if you send a standalone email or add the survey to an existing email, you need to write something like:
I need your help. I want to provide you with the best tools for (insert niche), and in order to do that, I want some feedback. Please take about two minutes of your time and fill out the survey located at http://yoursurvey.com. I’m going to use the results to provide you guys with the best tools available. Thanks!
Once people respond, take some time to analyze the responses. Then, work on your own product, or head over to ClickBank or one of the other affiliate networks. Once there, find a product that meets your list’s needs. Then, email the product out to your list. Since your list just told you they’re interested in the product, there’s a good chance they’ll click on the link and make a purchase.
Let me know what you think about using surveys for your list. Also, leave a comment if you have a survey program that you really like to use.
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