The world of social networking is constantly changing. Several years ago, marketers flocked to MySpace. Then, they started using Facebook and Twitter. Now, there’s a new social networking site in the mix. It’s called Pinterest and it’s quickly becoming one of the most popular websites online.
What is Pinterest?
Pinterest is an online pin board. Basically, people can pin pictures that they want to share with others on Pinterest. If someone clicks on a picture, he will be redirected to the site that hosts the image. For example, if you pin an image from AnthonyMorrison.com and someone clicks on it, the user will be redirected to my website.
Along with that, people can re-pin or “Like” images. This will allow those images to reach a broader audience. For instance, if you pin a picture of one of your products and someone chooses to re-pin it, that picture will become available to that user’s friends. Thus, you’ll get some extra exposure.
Pinterest doesn’t just allow users to upload pictures. The site also allows people to organize those pictures with pin boards. Users can create pin boards for different categories, and then pin the images accordingly. This can really help marketers move products and get their message out to the masses.
While you can create any pin board or pin boards that you want, I recommend that you create pin boards for:
- Your products
- Special offers
Let’s look at how you could use each of these pin boards.
Product Pin Board
This pin board would contain pictures of the different products you sell. You won’t be able to use sales language, but people can still browse through the products and see if there’s anything they want.
Testimonial Pin Board
A testimonial pin board will help you build trust with your audience. It’s important to note that you can’t use written testimonials, since Pinterest is an image site. That means you’ll have to get a little creative. You could have users submit pictures of them using your products, or you could have users take pictures of themselves while they hold up a sign talking about the benefits of your products. If you don’t have any pictures like that, consider running a contest on your Facebook page. Have users submit pictures, and then add them to your pin board. You’ll have lots of pictures in no time, and those pictures will help you market your products.
Customers Pin board
A customer generated pin board is also a good idea. You can allow other people to pin images to this pin board. Then, you can have your customers upload their favorite images. They can be related to your products, or just your niche. Either way, it will engage your followers and encourage interaction.
Special Offers Pin board
Finally, you can create a pin board full of your discounts, deals or special offers. There are a couple of ways you can do this. One, you can create image ads or banners on your website, and then pin them to Pinterest. Two, you can create a QR Code that contains the special deal. QR Codes are similar to bar codes, but they were created for the online world. Anyone can make them, and like a bar code, they store information. Users can download a free application for their smart phones and then scan the QR code. Once scanned, the code will display the special offer or any other information the marketer included.
You can create QR codes for free online. Simply Google “QR Code generator,” pick a site and create your code.
As you can see, Pinterest provides marketers with a lot of opportunities. The site can help you reach a broader audience, engage potential customers, and increase your sales.
Be sure to check out my special report about marketing Commission Junction products with Pinterest. The report includes information that isn’t readily available online, and is essential if you want to use the online pin board to market affiliate products.
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