Social networking is always changing. At one time, MySpace ruled supreme. Since then, Facebook and Twitter have both risen to the top. Now, there’s a new social networking in the mix. It’s called Google+ and it’s a great way to promote your business.
What is Google+?
On the surface, Google+ is a traditional social network. It has a stream that people can use to read posts from other users, and you can create status updates to share with others. However, once you dig a little deeper, you will realize that Google+ is rich with features.
The main features are:
Whenever you follow someone on Google+, you put the person into a circle. Then, you can create custom messages for each of your circles.
When you open your account, you will have circles for:
Additionally, you can create custom circles. For instance, you can create a “Customers” circle and drop people into it once they make a purchase. You can also create an “Engaged Followers” circle and drop people in if they comment on a lot of your posts. These are just a couple of your options. Basically, you can create any type of circle you want.
Once you make your circles, you can create custom messages for each circle. For instance, you can create a message for your “Customers” circle where you try to sell them a product related to their original purchase. This will help you upsell and cross sell products.
As you can see, Circles are a great way to segment your following and send targeted messages to your followers.
Hangouts are video chats. All that you need is a webcam and you can connect with up to nine followers at one time. Additionally, Google+ is about to unveil Hangouts on Air. Once it’s rolled out to the public, you will be able to have as many people as you want in a hangout. However, only ten people can actively participate.
Hangouts are a great way to connect with your audience and make more sales. For instance, you can have a hangout to announce a new product. At the end of the hangout, you can tell people how to buy the product.
You can also demonstrate products, hold question and answer sessions, introduce contest, and more.
Creating a Google+ Business Page
If you want to create a Google+ page, go to http://www.google.com/+/business/ and click “Create your Google+ Page.” Then, you will need to fill out a form. Once you are finished, you will be able to get started with Google+.