Most busiess owners and affiliate marketers handle Twitter with kid gloves. They aren’t quite sure how the microblogging site works, so they make mistakes out of fear and confusion. I’m giong to go over some of the common Twitter mistakes so you can begin to get more out of the site.
Mistake #1 – Missuse of Hashtags
Hashtags are used to file posts into categories. For instance, if you posted a Tweet about internet marketing, you could write:
Use anchor text in your articles #internet marketing
This would show people that the tweet falls into the internet marketing category.
Hashtags are a great feature, but most new Twitter users misuse them. They either overuse them or underuse them. Use hashtags from time to time, but don’t include a hashtag in every post. If you do that, your readers will start to tune them out.
Mistake #2 – Overselling in Tweets
Twitter is a great tool for businesses, but business owners should never shove products down people’s throats. Instead of creating tweets that say “buy this product,” write blog posts that mentions products, along with other important information. Tweet a link to the blog post. Your followers will feel like they are receiving something of value, and you won’t look like you’re spamming anyone.
Mistake #3 – Having One Sided Conversations
When used correctly, you can use Twitter to engage your followers and encourage conversations. Use retweets and mentions, and ask your followers questions All of these things will keep your readers interested and enaged, so they will take the time to read your tweets when they show up in their feeds.
The fewer mistakes you make, the happier your followers will be. The happier your followers are, the more products they will purchase from you.