Success Connection #126: Split Testing For Results

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This entry was posted on Thursday, September 13th, 2012 at 8:15 pm and is filed under Home Page, Video Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

106 Responses to “Success Connection #126: Split Testing For Results”
  1. Dwayne Ridgway says:

    Excellent advice Anthony! I used the same practices when advertising in print and online ads posted for recruiting drivers and Owner ops and it really helps you dial in to what will actually work most consistently… Best regards, Dwayne

  2. Everett says:

    Love it keep it up

  3. Bernice J Adams says:

    this is great, I am one of the ones that tried it did not work and I let it I know that I should split test it to see what I did wrong the first time and hopefully make it work right the next time…THANKS

  4. I understand it and why it’s important.
    So HOW do I split test?

  5. Jamie says:

    great reminder. can you offer any suggestions for tools/software to help make split testing and measurement easier? thanks!

  6. Great advice. and simple enough!

  7. Kevin Favourite says:

    This makes so much sense,.. explanation is so clear, so understandable. I’ve been shying away from IM over 8 months now because it seemed so complex, and it probably is, but I am ready to start yours NOW. Please, Mr Morrison, send me info on how to get started with your most reasonable “money making program” immediately. Thank you for what you do!!

  8. Enjoyed session. Understand the split test concept. You mentioned posting on facebook or tweeter….can you explain how to do this?
    Angie Herring

  9. Michael Herline says:

    Always enjoy your teachings/training.

  10. Carol Amato says:

    Awesome training on split testing, Anthony – thanks for the clear explanation!

    Hope you have an awesome weekend. :-)

    - Carol

  11. Edward Zisk says:

    Anthony, Thank you for a great way to improve your ad through “split testing” to make more money.

  12. James Ivy says:

    Wow Anthony the split testing sounds great! Will definitely have to implement this method in every ad I create. How ever will need more insight on just how to get it set up! Again great stuff look forward to your next blog.

  13. Tom Stowe says:

    great presentation

  14. tom says:



  15. Dorothy says:

    Thank you

    I like this. The white board helps a lot.

  16. Yevonne says:

    Very good1 We don’t want to just assume any profit is all that we will make. Tweak it and see! Might be very good!

  17. James Howard says:

    I watch your instructional tutorials every chance I get. I have seen many blueprints, step by step to do’s and not that many don’ts.
    Your videos are easily understood instead of just delving in and using the jargon that comes with an online business. I am working on expanding my vocabulary.
    Thanks Anthony,

  18. Great info on how to help increase sales and get better at advertising!
    Good stuff Anthony! :)

  19. Theresa says:

    Anthonty I think I answered my question as understand this. When split testing you ad it should be run same time with your different image and copy ( text/content ) so you can see CTR- your ad was opened. As for conversion % copy of text should split test all by itself. and how long would you run your ads for.

  20. FRANCI says:

    Thanks Anthony!…Makes sense. *_*

  21. Thank you for teaching about testing your add. Now I just need to learn how to do it in the practicle world.

  22. Don Gibson says:

    thanks for the tips. I am starting to split test my ads. In your class, we learned that a CTR of .04% and a conversion rate of 1% are desired. In a current campaign, my CTR is .010% but the conversion rate is 1%. Is this good?

  23. Harold Cook says:

    I like that adjustment. keep up the good work.

  24. how i can do that anthony i need know that

  25. Good stuff Anthony, last week and this week has been right on the mark.
    That’s what I’m talking about!

  26. Karen Gaynor says:

    Thanks so much Anthony for the heads up on Split Testing! Took me two times of listening closely before I got the full understanding of what you were teaching, but this is really great stuff! Thanks so much for all you do and for making sure we will be really successful as affiliate marketers!

  27. Anya says:

    Anthony! Thanks for all this info.I have lean many things about advertizing and internet and I am hopping to make me some income
    what is desperately needed for SS fix income senior like me.
    God Bless You! Sincerely Anya G.

  28. Anthony–thanks for the reminder on split testing-will follow/MikeDavis

  29. Hello Anthony,

    Thank you for taking some time showing some steps.. I have missed some of your training steps and need to find them again to go over them I will be in attendence at the training in Everett WA on sat 29th,, I hope I can learn lots there.. I am so new into all this internet ad stuff .. I have only used a phone to talk on.. I do very little texting.. But I can see where one can make some money here.. I am so broke and trying to penny pinch to get something going.. In anycase.. I thought this segment was very informative. I just learned what CTR was.. my son used that phrase as choose tim rambow CTR for his past girl friends.. I hope to learn more and maybe get up and running to at least make 100 a day to start even 50 would be great then we can work up more but it is the starting phase that is needed.. thank yo so much… norm rambow in seattle

  30. Bruce Morris says:

    This was greatly appreciated because I assume when you keep doin ads and they keep getting disapproved I thought maybe it was the service engines that wont accept certain products. It was an encouragment for me cuz I was gettin discouraged with it. Thanx Anthony!!!

  31. Starmist says:

    Thanks for the tip Anthony. This makes a lot of sense when testing ads for different dating ads, clothing ads, actually any ad we use. Not only in the wording of and ad but also the pictures we select with each ad.

  32. This was awesome. I looked at the name and before I even listened I said that would be too complicated for me to understand. You allayed all that. with simplicity-Thanks-God bless

  33. jean martin says:

    Thanks Anthony. I now clearly understand the importance of split testing and how it can improve the CTR.

  34. Wes says:

    Hi Anthony,

    Great video on split testing. Was at Adrian’s seminar in Pensacola about a month or so ago. Great information. Look forward in watching more of your success videos. Good stuff!!
    WES, Tampa, FL

  35. Sally Miksch says:

    As always. Great information to use ! I’m going to review my ads and make changes after splot testing. Thanks a bunch!

  36. dennis lambert says:

    great lesson with great onfo thanks again

  37. stanley escolano says:

    Aweber sent me info.on split testing. Now you reinforce it.
    I now started to split test my campaigns.
    thank you.


  38. Charles Booth says:

    I see were this would be very benefitual to me and I will start using it now. I hope it will generate a better income for me.

  39. Thank you. Now you are really teaching one subject at the time Is so much more manegiable. I appreciate you continue effort to make us understand the intricacy of traffic.

  40. Joe says:

    Great refresher!

  41. Thanks Anthony, As I am starting to market my site these white board ideas continue to improve my education which is the key to building the business.
    Be Blessed.

  42. Gary Bruce Griffith says:

    Very interesting blog and seminar am learning more every day just need to get more motivated and start placing ads so I can see it work and make money for greater success. Keep up the good work teaching us about business theorys and ideas on the internet and how in time everyone can be self employed and self starters.

  43. Della Hicks says:


    Thank you very much for explaining split testing. I understand it better than I did before. Although this strategy is a little ahead of my progress, when the time comes for its use, I will be ready.

    Thank you for all you do.

  44. frank senner says:

    ihi anthony,i like this information about split testing.thank you! i will do that.

  45. Cecilia says:

    Learning much with the white board technique. The split testing is an avenue I will definitely use. I actually have never heard of split testing before. I will definitely use it.
    Anthony you are the best.
    Thank you.

  46. Summer Keen says:

    I thought I understood split testing, but, I thought it was putting up two or three ads for the same product. No wonder I never got any conversions!


  47. Fred Jordan says:

    Thanks for the info. Keep teaching Anthony you do a good job.

  48. Bob Vawter says:

    Good stuff Anthony. Thanks

  49. AC Schick says:

    Hi Anthony,

    I’ve been watching you for sometime. I started when I was in the hospital on your late night commercials. I’m pretty much housebound now in a wheelchair and you’ve got the answer for home business.
    Could you give me suggestions on getting started? Anything at all would be greatly appreciated.

    If you read this thank you for taking the time.

    very truly yours,

    AC Schick

  50. Jiji says:

    Thanks Anthony, good to see it on the white board. And for the reminder to split test

  51. DAN CARTER says:


  52. Mike Meltz says:

    I am beginning to understand you thoughts and concerns for all of us. This helps to keep me on track. Mike

  53. This makes sense if you are advertizing on your own website, but not on CPV. Thanks for the information as it will be utilized.

  54. It’s great to get some nuts & bolts info!

  55. Split Testing is the key to make money just to avoid, loose of money,about subject lines then I can change it every single time if it deos work not profitable.About the images so I can choose fitness then if fitness 5 related to fitness 3 then it is highest part in those images,about apply now online or apply instantely so people can see you are more specific in that matter.In add,Split Testing is the key to have success in marketting,and I hope that I
    have more ideas in that study area.Thank you.God Bless.

  56. Sharon says:

    Very good information, Anthony. Thank you, again. This is good to know.

  57. Jeffrey Bowman says:

    thanks Anthony good job easy to understand. Your friend Jeffrey Bowman

  58. Anthony you are easy to learn from the way you break it down and communicate! Thanx, Debbie

  59. Mark says:

    Thanks, Anthony. You are the money as usual. Split testing definitely works.

    Take care,


  60. Cynthia A. Chisum says:

    Fine tuning you parts to see whats’s pulling the best results is always a great way to see what’s working the best for you. Split testing is definitely the way to go to secure top dollar! Most definitely a good tool to be using on a daily bases. Thanks for the great lesson Anthony.
    Many more success be with you today.

  61. colleen says:

    I have never heard of the spilt testing. I will atleast give it a try. It soeems simple enough. Thanks so much for sharing.

  62. Shirley G-K says:

    Hey Anthony,
    This is the kind of stuff I need from you. Keep it up.

    Shirley G-K

  63. Valencia says:

    I have not started my web business yet; however, I learned a lot from this lesson. I will make sure I view all of them. I need to start making money. Thank you very much.

  64. bob pascoe says:

    thanks for your help

  65. R Williams says:

    Great lesson.
    Thank You,

  66. James Waters says:

    Good information. I plan to do split testing when I do my ads.

  67. Michael says:

    Very smart way to optimize your ad. Please do more these little useful things.

    Thank you, very much


  68. Helga says:

    Valuable information
    Thank you

  69. Brian Aldrich says:

    Thanks for your encouraging,very useful,profitable training.

  70. anthony says:

    this webinar was helpful because i am doing adcenter google and bing now. and seeing the ppc side of the business, conversion is what we need now. thanks.

  71. Looking to get traffic to our family fundraiser. Please share info on How to get traffic.

  72. Toby Rhoades says:

    I found this to be exactly what I’ve been doing.

  73. Thanks for the very good info. I’m going to try to post on Pinterest. I took good notes and hope that if I ever get there, I’ll be able to split test.
    Thanks so much

  74. Don Warren says:

    Thanks!! Great details.

  75. Libby Sosa says:

    Kind o spooky how you’re speaking about what I need @ the time.

  76. Phyllis Bruce says:

    Beautiful description of the best use of Split Testing! You are the greatest, Anthony! Thank you!

  77. Sharon Ewalt says:

    Anthony, I love these brief classes! I haven’t been active in the business for a few months due to several things, most importantly health issues with family.
    I will be able to get back with advertising online soon! Keep up the good work! Blessings! Sharon

  78. I hope I understood everything you mentioned on your video. I am trying my best to go on these sites that I know will help me with the help I am seeking. I know it is not easy, but I am willing to try anything I can do to move forward in life for my kids, and family in our most difficult times right now. I thank you for your info.
    Best redards, Cathy DS

  79. Louis says:

    My name is Louis and I have been searching for a program on making money over the internet. I came across a flyer in the mail that you were in my town promoting a seminar on your book. Do to schedule I was unable to attend your seminar and was hoping you could help me in another matter.

    I’m looking for a more one on one approach with learning the tricks of the trade. I was wondering if you had a more aggressive program were you would mentor someone from start to finish.

    I’m a very hard working goal oriented person and have tried many other programs that are out there. The only problem the other programs don’t work. I’m looking for a program that could bring me success with a better blue print on marketing over the internet but also a more personal one on one mentor. I would be a great candidate to promote any success that I get out of Anthony’s program. Also I’m willing to pay additional cost for personal training.

    Thanks for your time.


  80. Wayne Fisher says:

    Thank You Anthony for the reminder.

    Still building my website …
    Grand Opening/Presentation

    Coming soon.

    You are a brilliant teacher (expose`) imho

    Warmest Blessings *WISHES*


  81. Betty Zotta says:

    I will definitly try this when I am up & running.

  82. Troy says:

    Simple, Clear and and seemingly Valuable. Will feedback on effectiveness when available. Thanks!

  83. Hello Anthony
    I enjoyed your video. Do you have information on linkedin or applying
    videos to linkedin and facebook? Great teaching. I need to market to my
    clients on facebook do I really need a page that is diffirent from my home
    page? Can I get away with marketing on my personal page? I am in the
    travel industry. Thanks have a happy day….Diane

  84. Robin Moody says:

    Enjoyed the information, thank u Anthony

  85. Robin Moody says:

    Enjoyed the information

  86. Dannie Riedl says:

    I’ve gotten so much the last two weeks it’s really been a great help. Keep it coming, thanks Dannie

  87. Rosalie Bullington says:

    Great info. Would you recommend doing this once a week if nothing is converting? Maybe I will try 3 or 4 times to see if that helps. Thanks so much. Look forward to learning more.

  88. Steve Wukmer says:

    I went to your 3 day training. I used POF submitter to do split testing just like you said. I get a lot of clicks (loose a lot of money) but do not get conversions? Desperately need help with the conversion part.

    Thanks Steve

  89. Thank you again for your tips. Find your classes to always be useful. To keep your followers and members coming back, don’t stop what your doing. Great person. With great advice

  90. Lew Jenkins says:

    I’m baaaccaak, good training session as usual.

  91. Pat Calandra says:

    Great info.Anthony. We need more like this.

  92. Ilene Rosenthal says:

    Where do you split test the ads?? At the same place or different locations???

  93. herb says:

    splits test save money and build profit

  94. Thank you again for the technique of split testing using click to ratio and conversion ratio and modifying the ad accordingly to get the best results….

  95. Thank you ‘Anthony,This information makes a lot of sense.keep up the good work.

  96. malick says:

    Thank you Anthony with your short and precise training sessions.

  97. Irma & Jerry Fay says:

    Anthony, When split testing, how many days do you leave each item on before changing to the next item in that classification?

  98. Cassandra says:

    Thank you for sticking with the white board. It is always so helpful.

  99. Robert H. Woodman says:


    Could you please revisit this topic and discuss rational ways to analyze your CTR and conversion data when doing split testing? I’ve tried split testing with no success, and I feel like I’m missing something.



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