Understanding Facebook’s New Timeline for Pages
There’s a good chance you’ve noticed that Facebook has changed to a new Timeline format. What you may not realize, though, is all of the changes that come with this new format. Today, I’m going to go over the changes so you’ll be able to get the most out of Facebook.
No Default Landing Pages
One of the biggest changes is users can’t use landing pages anymore. That means you can’t use “Like Gates” to get people to “Like” a page before they view it. You can still create tabs for your Facebook page using Pagemodo, Wildfire Interactive, or one of the other services, though. However, users will actually have to click on the tab since they’ll automatically go to your wall when they visit your page.
It’s important to note that the tabs are much more prominent on the new Timeline. Previously, your tabs and apps were on the left hand side of the page. They were hard to see, and most users probably ignored them. Now, though, the apps are prominently displayed with icons. These large icons can be arranged to your liking, and they really stand out to users. Because of that, you shouldn’t be too concerned about the absence of landing pages. While landing pages are gone, users will be able to visit all of your tabs easily, so you should get the same amount of traffic.
Option to Pin an Update to the Top of Your Page
While you can’t have a landing page with the new Timeline, you can still control what users see when they first visit your page. That’s because you can pin a status update to the top of the page. Once you do that, it will stay there for an entire week.
Thus, if you have a special announcement or a great offer, you can pin it to the top of the page, where it is sure to be seen.
This is easy to do. Simply create and post a status update. Then, go to the icon that looks like a pencil. Click on it and select “Pin to Top.”
The new Timeline also allows users to add cover photos. A cover photo isn’t the same as the standard profile photo. Unlike the standard photos, cover photos take up the entire top of the Facebook page. That means they provide people with a great opportunity for marketing and branding.
It’s important to note that your cover photo cannot contain information about discounts or deals, prices for products or services you offer, or calls to action. Additionally, you can’t use the words “like” or “share.”
However, your photo can still be a powerful marketing tool. For example, you can use a picture of someone using your products, or post a picture of you at an industry event. The sky really is the limit when you choose your cover photo. Just remember it’s the first thing people will see when they visit your page, so be creative.
As you can see, Facebook’s new Timeline provides marketers with some exciting opportunities. Be sure to check out my special report below so you can utilize all of those features.
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This entry was posted on Monday, June 4th, 2012 at 7:02 pm and is filed under Facebook Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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