Our $50 winner this week is Betty Todd says: May 21, 2011 at 11:55 am(Edit) Thank You Anthony! This was great information! I can’t wait to get my Website completed and published… I will certainly give this a try! Thanks again! Congrats Betty! Send me an email with your information and we’ll get your $50 gift card on the way!
When you sell several types of products, it’s time consuming to write ads for each product. Fortunately, dynamic keyword insertion can cut down on the time it takes to create ads. Additionally, it will help you display highly targeted ads to users.
What is Dynamic Keyword Insertion?
Dynamic keyword insertion is the process of having your pay-per-click (PPC) or pay-per-impression (CPM) provider (i.e. AdWords, Microsoft AdCenter, etc) insert specific keywords into an ad for you. You will leave a place for the keyword, and the system will automatically fill it in with the appropriate word.
In order to understand this, let’s look at an example.
Assume you sell office furniture. You create an ad that says:
This ad is generic. It only advertises office furniture. There are lots of different kinds of office furniture out there, so people who are looking for a specific type probably won’t click on your ad.
You can use dynamic keyword insertion to make the ad more specific. In order to do this, you will need to replace “office furniture” with a dynamic keyword. Thus, you would have:
Then you would set up your dynamic keywords. In this example, you would choose types of office furniture. For instance, let’s say you sell:
Office desks
Office chairs
Conference tables
Thus, your dynamic keywords would be:
Office desks
Office chairs
Conference tables
Then, if someone came online and searched for “office desks,” the dynamic key phrase “office desks” would be inserted into the ad. Thus, the ad would say:
Since the person specially searched for office desks, he will be interested in your ad.
As you can see, dynamic keyword insertion can save you time and help you create highly targeted ads. Go through your CPM and PPC campaigns and see if dynamic keywords can spice up your ads and help with conversions.
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I did a blog a week or so ago about “what motivates you” to be successful. I had massive response to that video blog with well over 100 comments letting us all know what “you” are motivated by. It was overall one of the best blogs I have put out in quite some time and it got me thinking about my bucket list. You know the things we really want out of our lives and hope to achieve someday (there was even a movie made about it…) ok ok so you get it. I figured it would be cool to share my bucket list with you and for you to post yours in the comments below. It’s always good to write down and visualize the things we want in life… that’s what I am doing right now.
Anthony Morrison’s Bucket List
1. To Start A Company That Reaches The INC 500 – Yea I know this probably isn’t everyone’s big goal in life, but it certainly is for me. I have started so many companies and had a ton of success, but I have never made it on this list. The requirements go far and beyond “just create a big successful company” so I am still shooting for it. I certainly want to achieve this sooner rather than later. Like I said money isn’t always our motivation for me I am motivated simply by the accomplishment of making it on this list. Wish me luck
2. To Take A Company Public – Yep another one of my goals that seems really crazy. This has been on my bucket list for years now and it hasn’t happened. Going public just requires so many different pieces to fit just perfectly. It’s certainly an accomplishment if you can pull it off, which is exactly why it’s on my list!
3. To Be In A Movie – I know this one sounds even crazier than the others huh? I just would love to be in a movie once in my lifetime. Not some big star role just something minor so I can say yeah I scratched that one off my bucket list. After all who doesn’t want to be in a movie? really…
4. Own A Baseball Team – I would love to own the Chicago Cubs, but honestly I will settle for any sports team at this point. I figure if I can’t play, can’t manage maybe I should own! I am good at business and that is kinda what’s required to be an owner right? Pretty far out there dream but if you don’t at least dream you can’t ever reach goals you never thought possible. So I am keeping this one on my list.
5. Cover of Entrepreneur Magazine – I’ve been trying forever to get on the cover of this magazine. I feel like I fit pretty well, but it’s not easy as you all know I am not the only person on planet earth that is successful, in fact many others have taught me things I obviously didn’t know. So again this is something I will continue to strive for in my career.
6. Travel The World - I would love to take some time off and just travel around the world. I have only left the country for Canada and Mexico and that was just recently. I travel, but normally I keep it within the US. I would love to visit places like Brazil, Argentina, Jamaica, and all of those islands in the Caribbean!
7. Get Married – Probably not something everyone is gonna be all inspired by right ? but my parents have had a very long relationship and taught myself and my brother and sister how marriage is really suppose to be. I hope that I can have exactly what they’ve had for 30+ years.
8. Own A House On The Beach – I love the beach (particularly the Gulf beaches) and I’ve always dreamed of owning a vacation house right on the beach. Somewhere in Destin, Fl or Clearwater, FL would be really nice. I can see myself waking up each day and working from the beach!
9. A Big Yacht - I would love one of those big Yacht’s you see these billionaire’s floating around on! How awesome would it be to just be able to hop on your boat and cruise on down to the Caribbean islands for the weekend? We can all dream right!
10. Have A Net Worth Of 100 Million – YEA I saved this for last for a good reason lol… but again we can all dream!
I’ve already accomplished quite a bit in my life and crossed a few things off that would otherwise still be on my list like…
1. Writing a book – I’ve now written 2 and loved every second of it!
2. Owning a Viper – Love Dodge Vipers and the first thing I did when I started making big money in affiliate marketing was buy 2 of them!
3. Owning a Lamborghini – I am a car nut. My family has always been a “car family” so I grew up loving cars… never dreamed I would own one, but now I do.
4. Home Owner – Was always on my list and as of August 2010 I crossed it off the list!
5. Be on TV – Been on for 2 years and love every minute of it. Just an accomplishment that I always wanted.
So what’s on your bucket list? If you haven’t figured out by now creating income streams from the Internet obviously helps you achieve what’s on your list either by giving you the free time or the money to make them happen. It sorta goes back to what motivates you? Things on your bucket list are probably right on up there with eliminate debt, retire, save for college etc…
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This weeks $50 Winner is Dave Knob says: April 9, 2011 at 9:16 pm(Edit) The ideal world is elusive yet somehow possible. Sometimes it gets in the way of action and creates a less than ideal situation. Like most people I like to dream but obviously need to focus on current success and baby steps to progress to the my ideal world. Taking action is the current dilemma. Congrats Dave! Please email me your info so I can send out your $50 gift card.
We’ve been hitting Facebook advertising hard recently, and today, we’re going to add one more concept into the mix. Facebook recently unveiled a new form of social advertising called Sponsored Stories. Sponsored Stories include “Like Stories” and “Page Post Stories.” Today, we’re going to cover “Like Stories.”
Before we dive into this topic, let’s take a look at Facebook. Facebook is a social networking site. That means people’s actions rely heavily on what their friends are doing.
For example, let’s say you log into Facebook and notice that one of your friends liked a news story. Chances are, you’ll click on that story to see what it said.
Why?
Because your friend did it, so you should try it too.
This is a herd mentality, and you can capitalize on it with “Like” Stories.
When you use “Like Stories,” ads will appear every time someone likes your page. These ads will show up on their friend’s pages.
For example, if Max likes your page, an ad will display to his friends. The ad will say, “Max liked Business Name.”
Now let’s look at what will happen.
Max’s friends will see Max’s name associated with your business page. this will grab their attention. They will think, “Max likes this page. I need to check it out.”
They will click on the ad and like your page so they won’t be left out.
By capitalizing on the herd mentality, you can get hundreds if not thousands, of Facebook fans. Then, you can begin marketing to those fans and driving traffic to your website.
HERE’S HOW TO WIN $50 THIS WEEK….
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4. Tweet this post(click button right above) andLike this post on Facebook (again button is right above)
**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know is will you use failure as a way to learn and grow? If so tell everyone here now. Put it in writing and stick to it!
This weeks $50 Winner is Joshua Zamora says: April 2, 2011 at 9:19 am Never ever give up! It’s easy to quit that’s why so many people do it. Like you said people want easy and if success was easy everyone would have it already. I think going through the struggles can also be part of the fun on the journey to success. Those things you look back on when you make it! Congrats Joshua send me an email and ill get this gift card to you asap.
That’s a pretty interesting yet maybe confusing question for you to answer right now isn’t it? Let me ask you this question one more time and then i’ll explain what I mean by the question. Is YOUR ideal world crushing YOUR success? Ok so here is what I mean by this and hopefully you’re going to learn a lot from this blog that can help you create massive success in not only business, but also everything else in your life. You see so often we are fixated on what we perceive to be the “ideal model” that we stress out day in and day out to achieve what we believe to be ideal and forget to focus on the success we’ve had at up to that moment.
We all have our ideal world for whatever we like to do. If we like real estate investing maybe we constantly aspire to be like Donald Trump. If we like sports we always want to be Drew Brees or Alex Rodriguez. If we love business we always want to be CEO and live that crazy luxurious lifestyle. Having this whole “ideal” world is perfectly fine as long as you know how to keep it in it’s place and realize it’s not reality all while pulling new goals for yourself from your ideal world.
Let me give you an example.
You watch my TV show and see how successful I am. You are inspired by my story and success and decided to buy my book and do what I do. Maybe at this point let’s say you know nothing about affiliate marketing, Internet marketing or doing anything on the Internet beside maybe reading email.
Alright so fast forward say 4 months. Let’s say you now have your own blog and it’s coming along nicely. You’ve also setup advertising accounts on Bing and even Facebook. You’ve generated a few hundred dollars and your moving in the right direction.
Here’s where the problem starts. You continue to look FORWARD and think to yourself “well look what Anthony’s doing” and you get caught in this cycle of being unhappy because you constantly feel as if you are not where they need to be. Constantly focusing on this ideal world rather than focusing on how far you’ve come.
Really you should look back at where you started…. you knew nothing about the Internet, nothing about Google and never made a dollar online. Now you have a blog, know how to advertise and have even made some money in the process. Reality is you should be happy and excited about your success right? I mean don’t you deserve a pat on the back?
My point this week is it’s important to pat yourself on the back for the success you’ve had so far rather than punish yourself and stress out because you haven’t reached your ideal goal yet. So make sure this week you focus on being happy with your progress while still pulling new weekly goals from that ideal world you have so you can continue to grow and realize more success.
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4. Tweet this post (click button right above) and Like this post on Facebook (again button is right above)
**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know is will you use failure as a way to learn and grow? If so tell everyone here now. Put it in writing and stick to it!
Last weeks $50 Gift Card Winner is Patricia Grant says: March 26, 2011 at 3:06 pm(Edit) Excellent idea writing and prioritizing the order. Lots of great info keeping us informed. On job and in transit by train/bus here in NY. taking time to study and taking lots of notes to get business off and running to obtain my goals faster. Have notepad/pen at my reach at all times. Patricia congrats on winning! Please email me immediately so I can ship out your gift card.
I have heard so many people say “ahhh I am giving up it’s not working” about things they do in their life. It doesn’t matter if it’s a new job or a new business this seems to be the “mindset” of most people. Failure should be looked at as something that is necessary for success. It’s very rare that any entrepreneur becomes successful without some degree of failure. We all want an easier life, but you have to be ok with those bumps in the road on the way there right?
One thing that all successful entrepreneurs seem to have is a very short “recovery period” meaning they recover from failure really fast. They analyze why they failed and then quickly implement strategies to keep it from occurring again. Entrepreneur’s use this “failure” as a way to learn how to be successful not as an excuse to give up and quit. Successful entrepreneur’s learn and grow from failure and eventually come out stronger, better and more profitable from this “learning process”.
My advice to you this week is don’t let failure keep you from achieving your goals. Think like an entrepreneur and let failure teach you the lessons you need to learn to create the success you want to achieve.
HERE’S HOW TO WIN $50 THIS WEEK….
1. If you are not a member of my newsletter SIGN UP NOW (top right of page)
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3. Post a comment here TELL ME “HOW WILL YOU HANDLE FAILURE? WILL YOU QUIT OR LEARN AND GROW?” <— YOU MUST DO THIS !!
4. Tweet this post (click button right above) and Like this post on Facebook (again button is right above)
**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know is will you use failure as a way to learn and grow? If so tell everyone here now. Put it in writing and stick to it!
Last Weeks $50 Winner is laura smith says: March 19, 2011 at 6:32 am(Edit) New Trying to learn !! Great info you have !! Just trying to study more and impement your info Thank you !! Comment #1 last week. Laura congrats and email me your information so I can ship out your $50 gift card immediately!
The past few weeks we have been discussing Facebook advertising and no doubt your head is spinning with ideas right now. Perfect! that’s exactly what I was hoping for to be honest with you. I want to spark that creative part of your brain into overdrive, and hopefully that has taken place the last few weeks. This week I want to focus more on how to reduce your stress level. It’s obvious that no matter what business you are currently running (or starting up) that with business comes stress. It’s just something I have learned to deal with over the last six years or so because I know it’s coming no matter what I do. My technique for reducing my stress level is something that I personally think can and will help everyone.
Typically in business your stress comes from having to many things on your plate and just simply not being organized. It’s hard when you have 15 things to do and they are all running through your mind at one time. You’re trying not to forget anything while attempting to get things on the list done at the same time. This is a formula for disaster and stress. Let me show you so you can visualize here…
TRYING TO REMEMBER YOUR LONG LIST OF THINGS TO DO + ALL RUNNING THROUGH YOUR MIND + ATTEMPTING TO COMPLETE = MASSIVE FRUSTRATION = MASSIVE STRESS
Get it? Now here is what I do that drastically reduces all this stress. I simply write everything on a notebook. I know I know “anthony that’s just silly” or “uhh to simple I am leaving this blog” ok fine your opinion DOES count, but honestly what do you have to lose by trying this? When you write things down it changes the way your brain processes everything associated with what you wrote down. Just simply knowing everything is written down nicely on a notepad clears the mind and eliminates part 1 of this equation (the all running through your mind part). If you can eliminate parts of this equation you can eliminate some of the stresses. You no longer have to try to remember, you no longer have to keep these things on your mind AND if you check things off your list you can visually see when you “complete” things on the list. This alone gives you a sense of accomplishment and therefore reduces your stress level.
Try it out for me ok….. bet it works!
HERE’S HOW TO WIN $50 THIS WEEK….
1. If you are not a member of my newsletter SIGN UP NOW (top right of page)
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4. Tweet this post (click button right above) and Like this post on Facebook (again button is right above)
**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know what you think about this blog? And what are you going to do to reduce stress.. any ideas for others?
Last Weeks $50 Blog Post Winner Was Jude Maceren says: March 14, 2011 at 10:59 am(Edit) Wow this is great! Thank you for showing us a new secret about advertising in FB. I will definetely apply this. Looking forward to your new post. Thanks! Comment #49. Jude Please email me asap so I can send you the gift card!
Continuing with our Facebook advertising tips I want to take a moment to discuss the CPM model that you can utilize while advertising on Facebook. As you know most of the time we advocate Pay Per Click advertising, which simply means only pay when someone clicks on your ad. This is great, however, it does have it’s downside also. When you’re paying per click it’s rare that you are going to get much of a “discount” on your advertising. With CPM advertising you pay for “views” not for clicks so it is possible to start saving on your advertising by simply increasing your click through ratio. Take for example:
If you are running an ad on Facebook and paying a $2.00 CPM (meaning $2.00 for every 1000 views) and your CTR (click through ratio) is .04 that means you are getting 4 clicks for your $2.00 so you are averaging about .50 per click. Now if you do anything to INCREASE your CTR that simply means you are going to get more clicks at the same cost, therefore, reducing your actual amount you spend to get visitors to your website.
CPM advertising isn’t hard, but it does require that you pay very close attention to getting increased click throughs on your ads. The previous blog post I put up about split testing images and targeting ads to specific types of people should help you with increasing your CTR and getting more traffic for less money from Facebook. Enjoy!
HERE’S HOW TO WIN $50 THIS WEEK….
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4. Tweet this post (click button right above) and Like this post on Facebook (again button is right above)
**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know what you think about the blogs about Facebook advertising? Are they helping you?
** Last weeks $50 Winner Is: Comment #24 Darryl says: Hi Anthony, I like this little promotion. I would like to know more about link building. The only way to get page rank with Google is to build links to your site! What can you tell us about that?! – Darryl Please email me asap your information so I can send you the $50 Gift Card**
Continuing with our Facebook marketing blitz this week I want to give you one tip that I think can really help you explode your Facebook marketing results. Since places like Google, Yahoo! and MSN don’t really offer an “image” option when advertising I have found that many people just discount it’s importance when advertising on Facebook. The great thing about Facebook is the fact that they do, in fact, allow you to use images in your ad copy. Images in turn can help or hurt your results.
Many people just search real fast to find some sort of relevant image and as long as it fits what their ad is about they use it. That is a really bad idea since images can greatly increase your click through ratio. My advice is to make sure you split test many images with your ad copy and find the one that really works for you. Some examples of how I use different images with different ad copy for different target audiences are below:
Ad 1: Goes To Females
Watch Movies
Anytime You Want
** The image that I use with this ad might be of a movie like “The Notebook” something women like. This should increase the click through ratio for the ad.
Ad 2: Goes to Males
Watch Movies
Anytime You Want
** The image used with this ad might be of a movie like “Transformers” something men like. This should increase click through ratio on this ad.
So these are just two short examples. Use images that appeal to your target audience and you can get some much higher click through ratios! It’s important to make sure the images you are using are not copyrighted or if they are that you get permission to use them. One of the places that you can get many pictures for use in Facebook ads might be stockphotos.com or something of that nature. Just remember that your image should be EXTREMELY relevant and eye catching and if it is it’s going to result in far better results from your Facebook marketing efforts.
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4. Tweet this post (click button right above) and Like this post on Facebook (again button is right above)
**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know what YOU THINK about this post? Will it help you in your marketing efforts?
So we all know that affiliate marketing isn’t the “easiest” thing in the world. I am sure you can all find other jobs, businesses and activities that are probably easier than affiliate marketing. With that said I think it’s also important to realize how easy it is when compared to the revenue you can generate from it. Working at home, sitting on my computer, marketing other people’s products and earning money is a lot easier than being the CEO of some major corporation, and I probably make close to the same money. So when you put it in perspective it’s not really “that hard”, right?
Anyway the goal of this post is to share with you one thing that you absolutely must do as an affiliate. You have to target the customer YOU want and ONLY that customer. You don’t get paid when people just browse around you need them purchasing things so you can earn commissions. One of the easiest ways I have found to really refine and target your audience is to use Facebook as a marketing platform.
Remember when you sign up on Facebook they ask you just about every questions you could possible dream of about yourself which is a marketers dream. Now as an advertisers on Facebook you can target by things such as age, gender, relationship status, college, education level, city, state, hobbies, interest and so much more. This makes targeting that exact customer pretty easy.
Over the next few weeks I am going to share some really cool Facebook marketing tips with you so it’s best you don’t miss any of the blogs coming your way…
Here’s my tip for this week.
Use the Facebook “Birthday” feature. This allows you to target people on their birthday’s. So let’s say you have an ad running that says something like:
Happy Birthday
Click here for your gift
www.yourwebsite.com
Now the ONLY people that will see this are people who login to Facebook on their birthday’s. This allows you to use “happy birthday” in your ad and really increase your click through ratios….. go use it! Check back next week for more tips!
HERE’S HOW TO WIN $50 THIS WEEK….
1. If you are not a member of my newsletter SIGN UP NOW (top right of page)
2. If you are not a member of my Live! Community JOIN NOW (just use the link at the top of the page)
3. Post a comment here TELL ME “WHAT DO YOU WANT ME TO TEACH YOU ABOUT MARKETING?” <— YOU MUST DO THIS !!
4. Tweet this post (click button right above) and Like this post on Facebook (again button is right above)
**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know what YOU want me to teach you about Internet marketing.
** Last weeks $50 winner comment #77 Brian Schwartz says: I have to go with Gardening because it’s what I like the most – Please email me your info so I can send out your gift card!!!
I gotta say videos like this are what really make me excited and happy that I am doing what I do. You should watch the video below, submitted by Carol Amato, about her experience and thoughts about my books Advertising Profits From Home and The Hidden Millionaire. It’s interesting that she says “Anthony never gave me all these false claims of making thousands of dollars.” I am SO GLAD she mentioned that because that’s what I really strive for each day. I don’t want people to think what I teach is going to make them millions and billions of dollars… I want you to realize that if you listen and learn, hey it’s possible to generate some cash online…. maybe not millions or even thousands…. but every little bit helps, right? Watch the video and judge for yourself.
Carol has a really cool blog up at Carol Amato’s Blog – my suggestion is that you check it out! Also, Carol is a very active member of our Live! Community. So, if you haven’t joined, do so now, and you can connect with Carol and ask her questions about her success, and how she’s been able to grow to what she says double this month. I want to make it very clear I am not posting her video/story to get you to buy something else or anything like that. This is just a true story of success, and I think everyone should hear about it to inspire them to do great things. If you don’t want me to teach you that’s fine, but the fact is you should educate yourself about how to make money on the Internet.
I don’t necessarily believe “who teaches you” is the most important part of the equation. I think the “You are learning” part is far more important than who actually teaches you. All of us so called “gurus” have our own way of doing things and for the most part, they are things that have just worked for us. The great thing is there are so many ways to create success online. Each guru might teach something different, but it’s probably something that actually does work. Finding the right “guru” to teach you may be challenging…. I do my very very very best to make it as easy as possible to follow my courses, implement my techniques and create some level of success…… So I want to know….
HERE’S HOW TO WIN $50 THIS WEEK….
1. If you are not a member of my newsletter SIGN UP NOW (top right of page)
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**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know what YOU THINK about how well I am doing MY JOB which is to teach you and provide you with the platforms to learn Internet marketing.
We’ve been hitting Facebook advertising hard recently, and today, we’re going to add one more concept into the mix. Facebook recently unveiled a new form of social advertising called Sponsored Stories. Sponsored Stories include “Like Stories” and “Page Post Stories.” Today, we’re going to cover “Like Stories.”
