How to Choose a Niche Site


One of the top tools for an Affiliate Marketer is their niche site.  If you do not have one yet, you should really consider creating one today.  Niche sites are a great way to increase monthly revenue and promote products.  A well marketed niche site gives you the opportunity to focus your attention and rapidly gain expert status in the community.

What is a Niche Site

Before you can create a niche site, you need to understand what it is.  A niche site is a highly targeted market.  A niche site lets you take a topic, such as pets, and break it down until you get a very specific market.  Let’s go over an example.  Say you want to create a site about pets.  This is a very broad topic that can encompass all pets, supplies, training and information.  This site would be hard to rank because there are so many blogs on pets.  With a niche site, you will narrow down your focus.  You can create a site that focuses on dogs.  This is still a very popular topic so you may have a hard time getting traffic to your site.  You then narrow down it more.  You can create a niche site on dog training, dog treat recipes or clothes for your dogs.  Any of these would be a good niche site topic.

Brainstorm for Ideas

Your first step when choosing a topic for your niche site is to brainstorm.  Make a list of topics that interest you.  Write down everything that you find interesting.  Do not edit your list.  After you brainstorm, you will have a long list of topics.  You want a large list because in your next step, you will take you list and see which topics are being searched for.

After you have a list, break down each topic into subcategories.  If you are interested in basketball, a sub-category could be playing basketball.  You can then take your sub-category and break it down further.  A good example is jump shots.  You will then take this list and search for popularity.

Research Popularity

Now that you have a list of your interests, it is time to narrow down your options further.  The best way to do this is to take your list and search for keywords.  You want to look at the search volume of each topic.  I find adwords.google.com is the most comprehensive tool to find the popularity of a topic.  Type each topic and sub-topic into the search engine and check the statistics.

I will use the pet example from above.  When I check the statistics for pets, dogs, and dog treat recipes, I get the following results:

  • Pets: 13,600,000 unique searches
  • Dogs: 45,500,000 unique searches
  • Dog treat recipes: 40,500 unique searches

As you can see, pets and dogs have an extremely large search volume while dog treat recipes has manageable results.  You will have a better chance of higher search listing if you choose this topic.

Check for Products

Now that you have your topics picked, you want to find products related to the topic.  This step is simple.  You will want to sign onto Clickbank and search for your topic.  When I search for tog treat recipes, I find several products that are on target for my site.  Look at the conversions, profits and buyer reputation and choose products that you can market.

Niche markets are highly popular in Affiliate Marketing.  Before you can even begin to build a site and make sales, you need to make sure that customers want your products.  Follow these simple steps and you will have a manageable site that can easily convert and keep reader’s attention.

I’ve also put together a nice report to help you profit from this strategy. You of course get this report COMPLETELY FREE because you are one of my loyal subscribers and students. Here ya go…

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This entry was posted on Sunday, February 12th, 2012 at 3:04 pm and is filed under Affiliate Marketing, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

116 Responses to “How to Choose a Niche Site”
  1. Great info once again.
    Thank you.

  2. D R. Vaughn says:

    Quite helpful …working on my site build-out now.

  3. scott moore says:

    I have a blog started Anthony, but pinpointing a niche is hard. I have several things I have a passion about, such as getting out of debt, marketing online, earning extra income, just to name a few. I would honestly like to ask you some more questions through email. I want to get into affiliate marketing, but I admit I feel like I should try a product for myself before I write a review and begin promoting it. Right now I am only promoting one product on my blog.

    Any advice is appreciated.

    Thanks
    Scott Moore

  4. Andy Edley says:

    Anthony,

    Thanks for the gift.

  5. Dorothy Marr says:

    Thank yuo.

  6. Eugene La Branch says:

    Really cool stuff Anthony!! I enjoy everything that you have put out so far. Keep up the good work!!

    Gene

  7. Kristi says:

    Thanks for the info. I really don’t know what I’m doing yet, so not sure I’m even to the point to utilize it to its fullest potential. Hopefully I will be to that point in the near future.

  8. Anthony Rzasa says:

    Very helpful and informative. Step by step makes it easy to understand.

  9. Kimberly says:

    Thank you Anthony! This information is extremely helpful. I have felt stuck for some time, being overwhelmed by many multiple steps. This simplifies the process with the step-by-step layout and helps me get unstuck! I will apply this information right away! Thanks again!

  10. robert says:

    it helps when things are broke down &explained in simple english thanks

  11. Sue Kauffmn says:

    Thank you for this. I’m just getting started and I feel a little overwhelmed, to say the least. I need every nugget of helpful “beginner” info I can get.

  12. George L Ecker says:

    Anthony, your honesty and fairness in sharing your highly intelligent on line skills and knowledge is very unique in this world of so many people who hide the truth.

  13. Shirley says:

    Having a physical copy to work from is always best for me. My note taking isn’t always so perfect. Thank you for providing this information on How to Choose a Niche Site! I really like the webinar and follow-up with a document to work from. Thank you, Anthony!

  14. nb says:

    Thank you so much professor Anthony

  15. Donna Reeves says:

    Anthony, Thank you for this information. I really appreciate all the tips you pass along.
    Thanks again

  16. Ken says:

    Hi Anthony,
    I like the short explanation and step-by-step instructions!
    I didn’t get anything from it I didn’t know – but I do have multiple sites up.
    hehehe – They just don’t produce income!
    I would like to get more info like this though for sure.
    Thanks much!

  17. Kevin Kelly says:

    Anthony, I’ll get to work setting this niche up…..Thank You
    Will comment soon.

  18. gary porter says:

    Yes I found the infomation very helpful.This is all new to me but I am dedicated to make money from my laptop so I will complete all the video courses.I am financially limited this month but will be able to do more next month.thanks,Gary

  19. Lisa says:

    Thanks as always Anthony you always help out when it comes to pointers!!!!!

  20. Hello Anthony!
    I must say that I gain knowledge from all your blogs, this one is especially helpful to people like myself that are lacking in technical knowledge. This is great.

    Fred & Hyunsou

  21. Alaska Jack says:

    Great Anthony, easy to follow steps. What does Elance charge for a website? Do you have steps to build your own website?

    I really appreciate your help and consideration.

    Alaska Jack

  22. Eve Clair Heltzel says:

    Thank you Anthony. I appreciate useable content and not a sell-a-thon. I am still trying to decide on a niche. I think this newsletter will help me. Thanks again.

  23. Winnifred says:

    Yes this post has been quite informative. It will help me very much because I am in the PMI training,

  24. lowell leach says:

    thank you Anthony

  25. Thanks for the tips. There are so manyitems regarding online marketing, your blogs and newsletter really help me to focus. I am working with PMI to get started from scratch, taking certain courses at MSU in E-commerce. The only to go from here is up.
    Thanks again, Jan D. Knigge

  26. juan martinez says:

    Thank you for the info on websites and blogs. I think I’ll start my website with wordpress. I also have the website with you, but I don’t know what to do with it? could you advise?
    Thanks

  27. Clarence says:

    Thanks Anthony this is very good information to have in my library.

  28. Anthony I would like to thank you for you help. I am proud to be your student. I will do my best to do this as soon as possible.

    Thank you

    Edyth Leah Conklin

  29. john bennett says:

    thank you, this was helpful info.

  30. Billi G. says:

    Anthony:

    I am so glad to be one of your students.
    Do you know that you are a very Special person,
    who is kind, unselfish in this world. and there are not so many as you are.
    I never seen people given so much of what you know to others.
    Because of this, God has given you an abundant of Wisdom, Knowledge,
    Understanding, & Courage.
    If you eat the healthy food daily, I believe that God will also give you good health, long life too.
    Because we have different gifts that God has given us.
    therefore if there is anything that I can do for you, please let me know.
    I will be glad to do so & I can pray also.
    I appreciate for your special gift of knowledge today.
    You are such a blessing to others.
    May the Lord continue give you many blessings.
    Billi

  31. Ryan says:

    This info is very helpful, thank you Anthony.

  32. JAMES says:

    THANKS FOR THE INFO, I WILL USE IT IN MANAGING MY ADWORDS FOR MY ON-LINE STORE.

  33. Jeff Aschenbach says:

    Hello Anthony
    My name is Jeff thank you for this info. This makes it seem a lot easier to do. as soon as i get a job and have some money i will get rite on it.
    Again thank you
    Jeff

  34. Loyce McVay says:

    Thank you. This manual is so much easier to use than my PMI Education manuals. I appreciate all your helps that make it easy to understand!

  35. JoeGarcia says:

    Anthony,

    This is a really good clarification and illustration for a new strategy in creating campaigns through Affiliate marketing websites,e.g. Clickbank.

    One other problem that I am having is getting my password and email on joining the Live! Community in order to obtain the 70 page book or lengthy article you wrote on accessing and using Google adwords.google.com.

    I will continue to try to sign up.

    Thanks for the tips.

    Joe

  36. Michael A Johnston says:

    Thank you. Every little bit helps. Thanks again, Mike J.

  37. Great information Anthony !! I finally understand what u are talking about. My first site was a music site….but was sooo broad and hard to market.. I still have the site but have narrowed it down more.

    My second site is Niche Specific. About Cocktail Drums ONLY. I was able to tap into that market, and as a result I am being endorsed by a Cocktail Drum company :-) Just received them the other day and I now plan to make a Youtube video in which I can talk about cocktail drums….then do a demo of me playing them. Hopefully this will cause more traffic to be filtered to my site….. I leave for a 2 month tour with a hip hop artist and I am hoping that my site will gain popularity while I’m on the road. I also found some Clickbank “How to Play Drums” type ebooks to market on the site. I FEEL SO MUCH BETTER now that I have a niche market. :-)

    Thanks for all the information you provide. I still refer back to your books when I have questions about marketing.

    Have a great day !
    Denise J
    (DJLadydrummer)

  38. Rosemarie Douglas says:

    Very helpful.My first helpful info from Afilliate Marketing.Thank You

  39. CRitter says:

    Interesting and informative

  40. Luis A. Deleza says:

    WOW! Hello Anthony, that is a big help to me! This is just another baby step for me to take. Thanks allot!! I am doing just like you said, read the books and study like it is my College course degree in Affiliate Marketing. GOD has truely Blessed you and your family! Professor Anthony!!!

  41. Donna Blosk says:

    Thanks Anthony
    I am still trying to get things going and a good niche product is exactly what I am looking for I am interested in biochemistry and how it is related to prescription drugs and altwrnative medicine. I have a lot of technical data to support herbal supplements it am unsure how to “niche” it together best.
    I appreciate all of your support and love you to death! Just kidding.
    Thank you for deactivating the complementary website by the way. You certainly are one of the most generous people I have had the opportunity to know.
    Donna
    bravedb

  42. This is neat and really helps to know how to choose a sizzling niche site.

  43. Edie says:

    Good basic information.

  44. Scotty Miller says:

    Thank you Anthony!! This was helpful. Thanks for looking out.

  45. Larry Morris says:

    Good info, I thank you so I can get started and set up web-site. Looking to grow a business.

  46. Emma Everett says:

    Thaks Athony. You are a great teacher, I need all the help I can get to work this system. I have no thoughts of giving up. You have been very helpful. thanks again. Emma

  47. Great ideas Anthony, we can always count on you to keep us up to date on what’s new in internet marketing. Thank you. Doris

  48. Hey Anthony! Thanks for the Info.

  49. jan rose says:

    Thank you Anthony – As usual, you ROCK!

  50. Tim says:

    I would like more information like this.

    Thanks,

    Tim

  51. Reggie says:

    TY HELPED A LOT, JUST LEARNING THIS STUFF (A NEWBIE YES) HOP TO FIGURE OUT HOW TO FIND WHERE ALL YOUR TRAINING SIGHTS ARE.

  52. Ann Jaecks says:

    Thank you!

  53. Cordrick callaway says:

    Thanks for the information it’s very valuable.

  54. Rosalind H says:

    Anthony: The info was quick and Understandable.
    Thank you

  55. herber says:

    thank u adword is new to me

  56. Thanks Anthony. I have my blog up and ready to go.

  57. EXCELLENT ! INFORTMATION RE: NICHE SITE. I HAVE A WEBSITE AND NEED TO GET A DOMAIN NAME. DO I NEED TO SET UP A HOSTING PLAN? I WOULD LIKE TO SIGN UP FOR THE” 365 DAYS” PROGRAM/EDUCATION. THANKS ANTHONY.

  58. Jean says:

    Anthony i really like this it will be very helpful.

    Thanks You

  59. Ruth Parrish says:

    Hey Anthony,
    Thank you so much for sharing with us. Keep up the good job!

  60. Eddie says:

    Thanks Anthony, looks like I will be able to use the info. Right now I’m working 7 days straight, plus working on this week. Time is quit limited for right now. Anyway thank you again. I do appreciate the feed back. Have a great day.

  61. vivian says:

    thank you anthony,that is good information

  62. Susanna Ma says:

    Anthony:

    It’s very helpful. Thank you,

    Susanna

  63. cesar cipres says:

    This is a great advise i gn used in t best way thanks Antony blessing,are you a great teacher :)

  64. Yes, I did learn from this. This is very helpful information presented in a way that is easy to put into practice. Thank you

  65. Audrey Kroll says:

    Thanks for the helpful advise. As always, I admire your straitforwardness and honessty.

  66. Layne Mounts says:

    Thank you for the info. As a newbie trying to get
    a handle on how this marketing works anything
    I can get is sure to get me in the right direction.
    Thanks.

  67. Yes, Anthony, this was really helpful. I am picking out a niche site and I appreciate your explaining what it is and how to go about getting one. Thanks, so much. That’s one more question I don’t have to ask, I have it in back and white and I can refer back to it whenever I need to.

  68. these are the ingredients I need to package together and get serious about internet marketing.

    getting bogged down.

    wish I could meet just one individual (within 100 mile radious of Annapolis) to just see ( face to face) how one packages together and pursues internet marketing.

  69. Robert Meadows says:

    Found this info very helpful.simple and to the point
    Thank you.

  70. Thanks again Anthony! In today’s rapidly changing market we have to be open to change and finding new and more effective ways to work. If we can become more diversified, but still maintain required productivity and proficiency levels in the scope of what we do we will survive. As always test, test test!

  71. dunes tunes says:

    It would be nice if you would just show us through video tutorial.Some people learn better with visual than reading the information.

  72. Anthony,

    Thank you so much for all the great step-by-step information. Now I feel like I have a place to start. This was very simple and easy to understand. I didn’t get the feeling of information overload while reading it. Thanks again!

    Have a great day!

    Jayme

  73. This is helpful…reminds me to take a look at google adwords to tighten things up a bit.

  74. STANTON HUEY says:

    Thank you, Mr. Morrison for valuable information.

    Sincerely,

    Stanton Huey

  75. Ken Curran says:

    This is the type of information I find very helpful as I work on a long term online business

  76. This is great. Thanks Anthony

  77. stanley escolano says:

    I have learned more about marketing from you than anyone else. thank you keep up the good work.

  78. RJ says:

    Great info. Have wanted to set up niche sites for twitter but just didn’t quite know how to start. Thanks for the info. I’m new to this as you can tell.
    Have a great day.
    Ron

  79. Phyllis says:

    Very useful information. I did learn from it, as I have from all your training material. Thanks Anthony!

  80. Pat Rebo says:

    ANTHONY, THANK YOU VERY MUCH. IT IS EASIER TO LEARN FROM THESE STEP BY STEP INSTRUCTIONS, AND I DEFFINATELY APPRICIATE YOUR EXAMPELS. YOU ARE DOING A GREAT THING FOR ONES LIKE MYSELF. THEY SAY YOU CAN’T TEACH AN OLD DOG NEW TRICKS, AND OLDER PEOPLE CAN’T LEARN NEW THINGS. I HAVE PROVED BOTH WRONG. I HAVE HAD DOGS ALL MY LIFE AND WITH TIME AND PATIENTS, NO MATTER HOW OLD THEY GET, THEY DO LEARN NEW THINGS..FOR MYSELF,IT MAY TAKE ME A WHILE, BUT I WILL LEARN, AND WITH YOUR HELP, I WILL REACH MY GOAL.. PLEASE BE PATIENT AND DON’T GIVE UP ON US SLOW POKES. THANKS AGAIN, YOUR FRIEND PAT REBO

  81. David says:

    Good information Anthony. Thank You!

  82. Arnulfo says:

    Anthony,
    Thanks for this info. PMI just asked me for a list for my Niche, so they can help me build my website. This post should help me very much.
    Thanks
    Arnie

    PS When do you think I can earn my first commission payment. I’m so tired of spending money on affiliate marketing training aand not making any money on commissions.

  83. Luke Pham says:

    Hi Anthony

    Thank you for your teaching, it helps me to find a niche but put it into practical is not easy as I thought. Any how I’ll continue to read your blogs in order to have more experience.

  84. Joyce Knake says:

    Always good information. I think that I need to narrow down my products and find more specific niches for my website. I have too many products which i think is harmful. But I was led to believe that I should market a whole lot of produsts to catch a larger clientelle .

  85. James Magee says:

    Thanks Anthony,

    That’s what I am doing.

    James

  86. Good stuff – thank you

  87. Angelina Graff says:

    Thank you for the information…as always it is very helpful.

  88. carl wyatt says:

    Thank you again please send more thank you Anthony

  89. Dave M says:

    thanks – very helpful

  90. Selesa says:

    Great work and thank you for sharing… You take good care….

  91. Don Thomas says:

    Thanks Anthony!!!

  92. Marcia Brown says:

    Thanks for this article, Anthony! I learned this in my training, but really need the review! Thanks, again, for all you do to help us be successful!

  93. Dasman says:

    Thank you for the much needed information! I’ll put it to good use.

  94. Sandra Stiles says:

    Anthony, Thanks for the information on the niche site, maybe I will be able to set this up and get going. I printed this off so I would have it to go by. Thanks, Sandra

  95. Susan says:

    Thanks so much — LOVE to have documentation that I can keep going back to. It’s wonderful to get this tidbits on how to do things.

  96. Thank You Anthony,

    I agree with Billy G. who wrote on 2/15 you are a special person in this world. I’m at it again truing to buckle down and focus on getting to where I have a niche and traffic to my sight to get PAID! I have a lot of homework to do yet.

    I created my domain name but my son thinks, I should not use my own name in it. I agree and I believe I let it stop me from taking any more steps until today. I’m at it again, so I need to find a niche and a domain name that fits. Internet Marketing is my main interest but Nutrition/Organic food products is one I’m personally interested in for myself right now.

    I will go ahead now that I’v Brainstormed and made a list to research. Thanks!

  97. Ousm... says:

    Thanks for your help.I am proud to be your student Anthony…Thanks again

  98. Roberta Wehr says:

    Wow! I now see you are truly honorable and kind. I am happy to have my disappointment proven without merit.

    I shall take this information and begin working today!

    God Bless You, your Parents and brother Adrian, and all of your support staff and seminar staff.

    Blessings and Goodness to You, Roberta

  99. josejservin says:

    hi anthony
    the aunswer is yes your blog post help me to understand.
    and choosing a niche market i appriciate your exampels
    thank you very much.

  100. Gary says:

    Yes this helped a lot! Thank you.

  101. James Sliney says:

    Anthony, thank you for sharing this niche site lesson with us. Once again your presentation of the information is very clear and easy to follow. I plan to use this so I can identify a profitable niche market.

  102. Lloyd says:

    Thanks for the information, wil make use on my site!

  103. Wayne Hicks says:

    This was great information. Few days ago, I didn’t even know what a “nich site” was and the same for almost all other things involved in this “make money on line adventure”.

  104. Jill says:

    This is so helpful when you are just starting out like me. Thanks for all you do.

  105. RD says:

    Yes, Just what I was needing to get started. Great information as always. This was extremely helpful & presented in easy to follow steps.
    Peace & Happiness
    Thanks

  106. Cheryl Becker says:

    Very helpful….:)

  107. TO ANTHONY MORRISON
    I AM CHANGING CABLE/COMPUTER SERVICE TO AT&T. I HAVE THE ABOVE WEBSITE FOR AFFILIATE MARKETING. MY E-MAIL ADDRESS IS GOING TO CHANGE
    UNDER AT & T. WHAT DO I NEED TO DO TO SAFEGUARD & BE ABLE TO RECEIVE YOUR BLOGS,ETC THRU AT & T COMPUTER SERVICE. I DON’T WANT TO LOSE MY “WEBSITE” THAT I HAVE WITH ” GETADEAL.US” & PMI EDUCATION. PLEASE SEND ME A RESPONSE VIA E-MAIL.THANKS ANTHONY.

  108. Very helpful info, keep it coming.

  109. Virginia says:

    Thanks much Anthony. You have done it again!!

    Virginia

  110. Juniel Lindstrom says:

    great info about wordpress

  111. Thanks Anthony, this will definitely help me to hone down my site and make it more productive! Keep the information coming!

    Eddie

  112. Sharad Shinge says:

    Great information in simple way. Thank you very much sir.

  113. It helped me get a better understanding of what a niche site is. Thank you.

  114. vistaletty says:

    Taking your course Fri, Sat, and Sun. I’m 78, husband is 80. We have’t exactly lost our retirement, we’ve outlived it. Hope to recoup thru your program. Thahnks for this and all you do.

  115. Eileen says:

    Hi Anthony,
    Thank you so much for this information. It was very helpful.
    ~Eileen~

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