April 29th, 2011 posted by MarketingExpert in Affiliate Marketing, E-Commerce, Facebook Marketing Tips, Internet Marketing
This weeks $50 Winner is: Renaldo miller says: April 24, 2011 at 12:24 pm (Edit) Hey Anthony it as being a while but I am still here some of us need more help than some but thank God you are for all of us please keep doing what you are doing you are a blessing your information is all ways Excellent…….Renaldo email me your info so I can send out your card!
Pay-per-click and cost-per-impression advertising are two great ways to generate traffic to your website. When you use PPC or CPM services, you have to write an advertisement. People who click on the ad are directed to your website, where they can make a purchase. If you want to get lots of people to click on your ad, you need to include a powerful call to action in the copy.
A call to action is just as it sounds. It’s a line in the copy that compels readers to take action. In advertising, the desired action is a purchase. Thus, the call to action should include words that will entice people to make a purchase.
Generic Call to Action
While most advertisers understand the importance of including a call to action, few know how to properly craft one. Instead of coming up with a compelling call to action, they use generic phrases such as “Order today” or “Buy now.” These generic phrases don’t elicit a response from readers.
Instead of using a generic call to action, you need to come up with compelling phrases that will actually make someone feel as if he has to take action immediately. Use phrases like:
- Download the report
- Get your quote
- Get your 20% discount today
Notice that each of these phrases is specific to an actual product or service. Because of that, they are not generic, and thus, will have more power with the readers.
Evaluate your PPC and CPM ads and see if they will benefit from changes to the call to action. If so, make those changes so your click through rate and conversions can go up.
HERE’S HOW TO WIN $50 THIS WEEK….
1. If you are not a member of my newsletter SIGN UP NOW (top right of page)
2. If you are not a member of my Live! Community JOIN NOW (just use the link at the top of the page)
3. Post a comment here TELL ME “WHAT ARE 3 CALL TO ACTION PHRASES YOU WILL USE?” <— YOU MUST DO THIS !!
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**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds. And I really want to know is will you use failure as a way to learn and grow? If so tell everyone here now. Put it in writing and stick to it!
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September 26th, 2009 posted by admin in E-Commerce
This post is really dedicated to those who want to run an online retail store. Obviously people call this e-commerce online and it’s a huge industry. As I said in my previous post there are a number of things you can do to make yourself standout from the crowd and be successful. I previously discussed simply writing your ads in an effective way to get an emotional response from the customer. This is a great idea and I suggest you put it to work for you right now.
There are, however, other ways to really jump start your success if your currently running an online store and selling products. Before getting into this to deeply let me share with you what I think we all know about online shopping:
1. Millions are spent in online shopping each year.
2. Most buyers typically look for a toll free phone number on the website before purchasing.
3. Most buyers will call the toll free number and order over the phone rather than actually ordering online.
Ok so with that we know that money is spent online and customers really want to see a toll free phone number on your site simply because it adds validity to your business. Most people will actually call the phone number to order or at least to make sure your operating a real business. So when I started my first retail business online I knew these three things. I also knew the following:
1. Most businesses close between 5pm and 6pm each day.
2. Visitors to my business would be coming from all different time zones including international customers.
So armed with this information I realized that MOST businesses were closing at 5pm so if that business was on EST they were actually closing down for the day at around 2pm PST. That means the average working person in California would have no way of calling this business and ever reaching a live person. Knowing that most people want to speak on the phone before making a purchase I figured that this business was losing a ton of money because people on PST were probably not buying from them. I worked out that same scenario for all different time zones and realize a lot of businesses were losing a lot of customers.
My big idea: 24/7 TOLL FREE ORDER LINE
That’s right. I was dedicated to being successful and making my business jump to the top of my industry, fast. You need to be just as dedicated to your success if you want to really accomplish great things. You see while everyone else was closed I was open and I knew if a customer had the option they were going to call me rather than wait until the next day to call the other companies. I also knew I didn’t have to worry about “price matching” near as much because I could always tell people that our support separates us from the others in the industry, and most people would agree.
This idea catapulted my business to doing millions of dollars in a small niche industry on the Internet. The great thing is customers become repeat customers! So you want to get as many as you possibly can and they will stick with you as long as you provide great support and great prices. Doing this allowed me to build a huge customer base and a huge income. I realize I had to give up a little of my time to get this done, but it worked and built my business really fast.
This is just another lesson in why it’s so important for you to stand out from the crowd if you want to have a successful business of any type, especially an Internet retail business.
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September 22nd, 2009 posted by admin in E-Commerce
I get hundreds of emails asking me “why don’t you cover other topics on your blog” and I guess that makes a bit of sense right? Afterall I made millions in online e-Commerce long before I actually started making money with affiliate marketing. I know affiliate marketing was much easier, but still this website is about helping people make money online in every way possible. So with that said I am introducing now a new section to my personal blog here called “e-Commerce”. I am going to share tips, advice and techniques that I used to build a huge million dollar a year retail business online in a very small niche market.
This first tip I can give you is STAND OUT FROM THE CROWD so that means you have to do things other people don’t do in order to get noticed. For example I am in Miami this week and I saw an ad on a billboard that said the following:
YOUR WIFE IS NOT HOT because she called (companys name) A/C Service
Look at that ad. It doesn’t say “To get cool call us..” or “Are you hot? Call…” it says something that made it stand out from every other ad I have personally ever seen. Everyone knows if you tell a man his wife isn’t hot it’s going to elicit some kind of emotion from him. It’s that very emotion that made me notice that ad and pay attention to it.
Start thinking outside the box with your advertising and branding and you too can get noticed and build your business. Wether it be retail or affiliate marketing.
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