November 29th, 2009 posted by admin in News
Anthony Morrison has just posted a new weekly video blog that you can watch by simply going to this link Click Here To Watch Anthony Morrison’s New Weekly Blog. In this new weekly blog Anthony reveals how you can get a copy of his new Guide to Google AdWords emailed right to your inbox completely free of charge! That means you spend ZERO DOLLARS and you can get an amazing guide written by Anthony himself. There is no catch and you can’t even buy this guide anywhere on the Internet. All he wants is your feedback on his new book Advertising Profits From Home. Just click the link visit his weekly blog and follow his instructions! You will be really glad you did when this amazing guide to Google hits your inbox!
Watch Anthony Morrison Weekly Video Here: Watch Now
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November 24th, 2009 posted by admin in Helping Others
I have to say it’s absolutely wonderful to have so many people reading my blog, watching my videos and sending me comments each day. The launch of my new book “Advertising Profits From Home” has been such a huge success and I want to personally thank everyone who made it possible. It’s amazing to me as I sit here thinking ahead that it’s already Thanksgiving week. It seems like this year has just blown by and I’ve hardly had the time to stop and just relax. I guess we all run through moments in our lives where we are so focused and so passionate about what we are doing we simply forget to take a moment to rest.
I’m certainly thinking ahead right now at how I can make our ChristmasForKids Charity reach more people and touch more lives this year. I have thought long and hard about possibly brining in some celebrity authors or maybe even celebrities themselves to really shine some light on our cause. I am not sure if I will be successful in my attempt, but ill never know without trying right?
I think it’s so important for us all to stop and remember those less fortunate right now. When you help others you show good character which is the most important aspect of being a successful businessmen. There is absolutely no replacing character. No amount of knowledge or skill will ever mean more than having a good heart. I truly hope that this holiday season everyone reading this blog will reach out to help someone in need. It doesn’t have to be financially which is such a common misunderstanding in our country today. There are millions of people going through divorce or mourning the loss of a loved one this holiday season. There are thousands of people dealing with losing their job and financial stress at home. There are so many ways in which you can help people by just simply being there for them during a stressful time or time of need.
Remember giving back to people isn’t always measured by giving them dollars or cents…. it can also be measured by giving them your time, energy, devotion and compassion. So think about that as we approach the Christmas holidays and make sure you reach out to help others. I hope you all have a wonderful Thanksgiving and safe travels as you visit your families around the country.
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November 9th, 2009 posted by admin in Affiliate Marketing
First and foremost I want to thank everyone for getting on our teleconference calls and really staying engaged. Obviously those calls are completely free to those of you who have joined one of my programs and I do them simply to help you in every way possible. As you probably know we discussed how to reduce your PPC cost (pay per click marketing cost) so you can get more bang for your buck, which basically just means a better ROI.
Here is a breakdown of exactly what I suggest you do in order to make this happen. Start off on AdBrite or even on Google and create a PPC ad for whatever you are marketing. You can create a written text ad or even a creative (image) ad to get started. I suggest running that ad for a minimum of one week so you can get stats on it for every day of the week including weekends. Once you have accomplished this here are the things you want to look at:
1. What is your CPC (cost per click)
2. What is your CTR (click through ratio) meaning how many people click on your ad vs how many people the ad is shown to during this time.
Here is why this is important right now you are “paying per click” but most networks offer another way to pay for your advertising which is called CPM. CPM (cost per thousand views) means you pay simply to be seen and you select how much you are willing to pay per thousand times your ad is shown. Obviously they have minimum bid amounts etc depending on the network/platform you are using to advertise. This method is great ONLY if you have a high CTR because remember you are paying to be seen so even if your ad gets no clicks you still pay.
The reason you start off with a PPC campaign is it’s like having a safety net below you. If the ad doesn’t generate clicks guess what, you don’t pay. However, once we have some data let’s assume we see the following after our first week running the ad:
1. CPC is averaging .50 (50 cents)
2. CTR is averaging 1%
If the same network says you can switch your ad over to a CPM model let’s do some math.
Assuming you pay a $2.00 CPM that would be $2.00 per 1000 times your ad is shown.
1000 impressions X 1% CTR = 10 clicks for $2.00 (since you are paying $2.00 per thousand views)
Now if the same ad is costing you .50 per click on the PPC campaign you would pay $5.00 for those same 10 clicks on the PPC model.
As you can see it’s all about testing. Write an ad utilize the safety that PPC offers you and then switch to CPM model if it makes sense. It’s pretty easy and once you get going it will get even easier to determine how it is done properly. This allows you to scale just about anything and everything you are doing!
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