January 3rd, 2012 posted by admin in Affiliate Marketing, Blogging
Are you the best Affiliate Marketer you can be? Sure, you have a few sites up and running and you are making a little money, but are you taking all the steps necessary to become the best? Affiliate Marketing is not a get rich quick scheme. It is a business that needs to be cultivated to continue bringing in revenue. While Affiliate Marketing can be a good way to generate revenue to your website, using the tips below can ensure you have a solid foundation that you can build your business on for years to come.
Get to Know Your Customers
One of the biggest mistakes I see with newbie Affiliate Marketers is jumping right in and trying to sell products immediately. How can you sell products to your audience when you do not know what they are interested in? Take some time and get to know your audience. Your first step should be asking yourself, “Why are people visiting my site?” Once you know what they are interested in, you can brainstorm and tailor products that fill their needs. For example, if you create a site that is dedicated to pet information, you can sell them pet training books, dog collars or treat recipes. Your site should fill all your audience’s needs from information to products.
Make Sure Your Customer Have Trust in You
Customers are more likely to purchase products from people they trust. Gaining that trust can take time, but it is necessary if you are going to have a successful business. There are several ways that you can build this trust. One of the easiest ways is through social marketing. Facebook gives you the perfect opportunity to create a relationship with your customers. Spend some time every day responding to your posts with relevant information. Engage your visitors and get them thinking of you as a friend instead of a salesman.
You also want to make sure that selling products is not the main focus of your site. Sure, you want to sell products, but you should use your site to give them relevant information that coincides with the products you are selling. You want to provide your readers with great content that will keep them coming back for more. Once you have their attention, you can share a product that you have found helpful.
Choose Products Wisely
You have thousands of products to choose from. There is no reason that you should try selling products that you do not have a passion in and back 100%. Take your time when choosing your products. It will take time for you to choose a group of products that work well together and suit the needs of your client. Try several products, but do not be afraid to switch to new products if you see they are not converting. Your site is not set in stone. You will have to make changes to products, banners and link ads until you find the combination that works for your audience.
Likewise, you do not want to try to sell products that are not related to your niche. One wrong placed product can lose the trust that you have spent so long trying to gain. When choosing products ask yourself, “Is this something my readers need?” The products you choose should add relevant value to your site.
Becoming a successful Affiliate Marketer is not brain surgery. However, there are steps that you need to follow if you are going to keep your audience coming back for more. The most important tip I can give you is to take the time necessary to engage your followers. Just because you are working from home, it does not mean that you don’t have to work every day. You need to post articles, respond to questions and engage your audience if you are going to see product conversions.
I’ve also put together a nice report to help you profit from picking the hottest offers in affiliate marketing to promote. You of course get this report COMPLETELY FREE because you are one of my loyal subscribers and students. Here ya go…
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December 27th, 2011 posted by admin in Affiliate Marketing, Blogging
Becoming a successful affiliate marketer is as simple as keeping readers coming back for more. If you do not have the customers, you will not make sales. It can be easy to get them to your site the first time, but are you giving them a compelling reason to continue visiting your site? Following these few simple steps can help you create a site that will keep your visitors engaged and coming back to see what you have to say, and sell.
Keep Up To Date Content
Your readers are not coming to your site to just purchase products. They return for the information that you provide them. You need to make sure that the content on your site is continually updated to include the most relevant information. Your goal is to sell products; however, if you do not keep your readers engaged, you will have no one to sell to. I like to create articles and videos that are released two to three times a week. This way, readers are more likely to visit my sites to read the new content.
You also want to make sure the articles and videos you post are not solely to sell products. For example, if you have niche site for the latest version of a video game, create articles that explain the focus of the game, walkthroughs for tough levels and the latest buzz on the game. You can also include videos of upcoming games and give links for them to pre-order.
Continue Your Education
Affiliate Marketing is always changing. You need to keep up with the latest trends if you are going to stay on top of your game. Do not think that because you have a successful site you will stay there. New sites are created every day and they are looking to take over your top spot. If you are going to stay on top of the game, you need to keep up with the Joneses and learn all of the new techniques.
One of the best ways to stay on top is to take internet marketing courses. You can find courses that cover every aspect of internet marketing. Watch every free course that you can find. Find marketing gurus that over free video blogs with useful information. Visit these blogs frequently and watch each blog post. You may even want to sign up for a paid course to get the most relevant information. You can find courses on every topic imaginable from market training and strategies to SEO practices and site creation. Remember, your site is only as good as the information you provide. You should have the most up to date information at your disposal.
Watch Out for the Latest, Greatest Products
I cannot stress this enough, your Affiliate Marketing success is only as good as the products you sell. You can try till the end of time to sell products, but if your customer base is not looking for the product, you will not succeed. You have thousands of products at your disposal through sites like Clickbank, Commission Junction and Linkshare, just to name a few. Make sure the products you are offering are sellable. This can be time consuming. It is a trial and error game. Do not be afraid to change products multiple times until you find a combination that works for your audience. Changing products will also give your audience an added reason to visit your site. Even if they have purchased a product from you, they will continue to visit to see the latest jewel you have to offer.
The Affiliate Marketing industry is growing and projection see it growing exponentially in the near future. This means that you will have even more competition for your audience. The key to success is to keep your customers engaged. Following these simple steps can give you the advantage you will need to keep them coming back for more.
I’ve also put together a nice report to help you profit from picking the hottest offers in affiliate marketing to promote. You of course get this report COMPLETELY FREE because you are one of my loyal subscribers and students. Here ya go…
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December 20th, 2011 posted by admin in Affiliate Marketing, Blogging
We are in the midst of the holiday season. It is the most shopped season of the year. Is your site holiday ready? You know people will be shopping. You need to make sure they are buying from you. If you make a few simple changes and follow these steps, you can cash in on the holiday shopping rush.
Offer Free Incentives and Sales
One of the biggest turn off for online shoppers is shipping. In fact, over 70% of shoppers will not buy a product because of the cost of shipping. A good way to cash in on holiday shopping is to offer free shipping. Most affiliate programs like Amazon Affiliates or Commission Junction offer products with free shipping for the holidays. Take advantage of their generosity and pass it on to your customers.
Most shoppers also have several gifts to buy this holiday season. They are always looking for the best price they can get. Look for holiday deals that your readers will appreciate. Something as simple as 10% off can mean the difference between a sale or a pass.
Change Your Products to Suit the Holiday
Product needs change with holiday seasons and your products should change to reflect the season. Christmas will bring higher toy and electronic sales. Halloween shows an increase in costumes and decorations. Before each holiday do your research to make sure you are selling the products that are in high demand. With a simple web search you can find the best products to sell each season. Before the holiday gets here, check out these sites to see what products you should be selling:
- Ebay Pulse
- Amazon Best Sellers
- About.com Editor’s Picks
- Amazon Holiday Toy List
- Google Trends
- Yahoo Trending Now
Create Review Posts
One of the best ways to generate sales is to review products. Online customers do not have the luxury of holding your products in their hands before making a purchase. Write posts that review several products in your niche. You can include links to your products in each review. The more information you give your customers, the more likely you are to make a sale.
Make Buying Easy on Your Customers
The holiday season is hectic. Take some time to make your site user friendly and you can increase sales. Include links to your products on your site’s main page. Don’t make them have to search for the product they want to purchase. You can also include helpful information like the last day to order and get their product on time. The easier you make your site to navigate for your customers the best.
The holiday season should mean increased sales to your site. People are busy shopping and you want to get in on the holiday rush. With these few simple steps, you can ensure that your sales skyrocket this holiday season.
I’ve also put together a nice report to help you profit from the Holiday trends in affiliate marketing. You of course get this report COMPLETELY FREE because you are one of my loyal subscribers and students. Here ya go…
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December 13th, 2011 posted by admin in Blogging, Google+ Marketing Tips
Once you have a Google+ profile, you will need to start getting some followers. One of the easiest ways to accomplish this goal is to integrate your Google+ profile with your website.
There are two ways to do this. You can get the +1 Button or the Google+ Badge.
+1 Button
The +1 Button allows webmasters to add a “+1” next to the content on their websites. This is similar to the “Like” button on Facebook. As you know, when someone “Likes” something on Facebook, it shows up in their stream so their friends can see it. This causes more people to check the content out. The same is true with the +1 button. When someone clicks on the +1 button, the recommendation can show up:
- In the +1 section of his Google+ profile
- In his Google+ stream, if he chooses to share the content with his Circles
- On the webmaster’s website, next to the content
Installing the +1 Button
You can install the +1 button by going to http://www.google.com/intl/en/webmasters/+1/button/index.html. Once there, choose the button size. Then, copy the code and post it into your website.
Now let’s look at the Google+ Badge
Google+ Badge
If you install the badge on your site, people can add you into their circles directly from your website. This will help you get lots more followers.
Installing the Google+ Badge
If you want to install the Google+ badge, you can go to https://developers.google.com/+/plugins/badge/config. Once there, link your Google+ page to your site. Then, you can customize your badge. At that point, you will receive a code. Copy the code and paste it into your website.
Once you install these two buttons, check out my free report titled 4 Things You Need to Know About Google+.
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November 27th, 2011 posted by admin in Affiliate Marketing, Google+ Marketing Tips, Internet Marketing
Social networking is always changing. At one time, MySpace ruled supreme. Since then, Facebook and Twitter have both risen to the top. Now, there’s a new social networking in the mix. It’s called Google+ and it’s a great way to promote your business.
What is Google+?
On the surface, Google+ is a traditional social network. It has a stream that people can use to read posts from other users, and you can create status updates to share with others. However, once you dig a little deeper, you will realize that Google+ is rich with features.
The main features are:
Circles
Whenever you follow someone on Google+, you put the person into a circle. Then, you can create custom messages for each of your circles.
When you open your account, you will have circles for:
- Friends
- Family
- Acquaintances
- Following
Additionally, you can create custom circles. For instance, you can create a “Customers” circle and drop people into it once they make a purchase. You can also create an “Engaged Followers” circle and drop people in if they comment on a lot of your posts. These are just a couple of your options. Basically, you can create any type of circle you want.
Once you make your circles, you can create custom messages for each circle. For instance, you can create a message for your “Customers” circle where you try to sell them a product related to their original purchase. This will help you upsell and cross sell products.
As you can see, Circles are a great way to segment your following and send targeted messages to your followers.
Hangouts
Hangouts are video chats. All that you need is a webcam and you can connect with up to nine followers at one time. Additionally, Google+ is about to unveil Hangouts on Air. Once it’s rolled out to the public, you will be able to have as many people as you want in a hangout. However, only ten people can actively participate.
Hangouts are a great way to connect with your audience and make more sales. For instance, you can have a hangout to announce a new product. At the end of the hangout, you can tell people how to buy the product.
You can also demonstrate products, hold question and answer sessions, introduce contest, and more.
Creating a Google+ Business Page
If you want to create a Google+ page, go to http://www.google.com/+/business/ and click “Create your Google+ Page.” Then, you will need to fill out a form. Once you are finished, you will be able to get started with Google+.
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November 10th, 2011 posted by admin in Email Marketing
As you all know I am big on finding “other” ways to generate profits on the Internet. Most of the time I stick to affiliate marketing, but there are so many different ways to generate the traffic to the offers that it offers me (and you) endless opportunity to continue to find new avenues to profit from online. So typically I have been simply doing the following:
Step 1: Select an affiliate offer
Step 2: Place on ad on Facebook, Twitter, Yahoo, Google etc
Step 3: Generate traffic to the offer
Now the above scenario is GREAT! especially if you pay less for the ads than the revenue you generate from the affiliate offer. The only thing about this scenario that always drove me crazy was simply that I always HAVE to pay for traffic. In order for my business to run I must continue to place those ads out there and continue to pay for them in, but I only get to generate a profit from that ad one single time.
Most recently I have really dove in and figured out email marketing. What a game changer that has been for my affiliate marketing company. It has allowed me to change the process to something more like this:
Step 1: Select an affiliate offer
Step 2: Place ads on Facebook, Google, Yahoo etc
Step 3: Generate revenue PLUS build a list
Step 4: Email the list and generate more revenue
See the difference here? on step 4 I can now email the list (at no cost) and generate more revenue BUT I spent nothing on that part of the process. It’s really a game changer because it allows you to generate revenue without spending a single penny on advertising. I am a firm believer that this is something I will always do from here on out in my business. It doesn’t mean ill stop doing the other process because that would be crazy! Basically I am just adding this step of (build a list / email for more profits) into my flow which allows me to maximize my time, efforts and investments.
I know I have pushed out some decent info on email marketing here on my blog and videos blogs over the last month or so, but if you want more information on email marketing I suggest you grab my new course Build, Send, & Profit it lays it all out in a step by step fashion and shows you how I went from making nothing with email marketing to how I am doing it now.
Either way (with or without my course) I suggest you start doing it immediately!
If you want to watch a cool video I did on sending email to make profits – Watch this now
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November 2nd, 2011 posted by admin in Affiliate Marketing
Most busiess owners and affiliate marketers handle Twitter with kid gloves. They aren’t quite sure how the microblogging site works, so they make mistakes out of fear and confusion. I’m giong to go over some of the common Twitter mistakes so you can begin to get more out of the site.
Mistake #1 – Missuse of Hashtags
Hashtags are used to file posts into categories. For instance, if you posted a Tweet about internet marketing, you could write:
Use anchor text in your articles #internet marketing
This would show people that the tweet falls into the internet marketing category.
Hashtags are a great feature, but most new Twitter users misuse them. They either overuse them or underuse them. Use hashtags from time to time, but don’t include a hashtag in every post. If you do that, your readers will start to tune them out.
Mistake #2 – Overselling in Tweets
Twitter is a great tool for businesses, but business owners should never shove products down people’s throats. Instead of creating tweets that say “buy this product,” write blog posts that mentions products, along with other important information. Tweet a link to the blog post. Your followers will feel like they are receiving something of value, and you won’t look like you’re spamming anyone.
Mistake #3 - Having One Sided Conversations
When used correctly, you can use Twitter to engage your followers and encourage conversations. Use retweets and mentions, and ask your followers questions All of these things will keep your readers interested and enaged, so they will take the time to read your tweets when they show up in their feeds.
The fewer mistakes you make, the happier your followers will be. The happier your followers are, the more products they will purchase from you.
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October 5th, 2011 posted by admin in Entrepreneurship, Motivation
So you’re probably thinking to yourself huh? What in the world does that subject line have to do with marketing, my blog or helping you for that matter. I know it seems kinda out there, but if you’ll read the rest of this post you will understand why “I miss my brother” is such a powerful statement that YOU can learn from immediately. What you learn from this statement can help you generate money in more than just one way. I am going to examine “the ways” to generate money from this statement for you, right now:
1. Engage Your Social Connections - Ok so you’re probably still thinking to yourself huh? Here’s the deal I was up late thinking to myself “man I really miss my brother” the other night so I decided to jump on Facebook and just let everyone know what I was thinking. It’s rare for me to do something like that as I typically keep my Facebook posts business related or at least marketing related. The next day I hop on Facebook and BAM! I have over 80 “likes” on that comment already. Typically that wouldn’t be such a big deal, but with all the changes Facebook has made lately my “likes” have been dwindling like crazy. What was so insane to me is that I made a post the day before about “get your free software” and I didn’t even get 50% of the Facebook likes! This taught me something (and it should teach you the same thing) and that is Facebook and social media shouldn’t be used “only” for business IF you truly want to engage your audience. You absolutely MUST let them know who you are, be personal and actually interact with them. So if you want fans or followers that actually listen to what you have to say it’s probably a good idea to interact on a more personal level. Lesson learned.
2. Clearing Your Mind Creates Masterful Ideas – When something is just weighing on your mind it’s hard to be creative. I suppose that is a bit of a “duh” comment to make, but for me it’s something I didn’t fully realize. Not seeing my brother has been weighing on my mind quite heavily of late. I use to see him literally every single day and now we go sometimes 3 weeks without even seeing each other. It was bothering me a lot more than I thought it was apparently. Once I went and spent some time with him, and made a commitment to myself that I will not go weeks without seeing him again, my mind completely cleared. I’ve been able to work all day and stay focused and I actually fell asleep last night pretty easily, which I haven’t done in awhile. Lesson learned.
3. Seeing Your Family Isn’t Optional – I’ve been burning myself out lately. I have always said “make time for family as well as business”, however, I don’t always live by what I teach. That isn’t a good thing (if it’s good enough for me to teach it well it ought to be good enough for me to live by it) but I am a bit hard headed when it comes to getting work done. I have so many goals, so many aspirations and want so much out of life that sometimes I just push everything aside because I am focused like a laser beam. BAD IDEA. I can’t tell you how much better I feel now that I just spent some time with my brother and the rest of my family. I realize (yet again) that they are far more important than my work, but it’s easy to forget that if you never let your mind process what your doing. I’m even taking a week off to visit Washington, Dc with my girlfriend… she loves “politics” and has always wanted to visit DC. I promised her we would go last June…. a year and a half later I am going to fulfill that promise. Yet another Lesson learned.
So you see what you can learn from this statement? I am sure these things are happening in your lives right now so my advice is don’t make the same mistakes I have made here lately. Hopefully this helps you avoid the little rut I had myself in and keeps your mind free and clear so you can really focus on what’s important in your life.
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September 27th, 2011 posted by admin in Affiliate Marketing
If you are reading this post, you have taken the first step in your affiliate marketing career. Affiliate marketing is by no means a get rich quick scheme. However, with a little time and effort, you can begin making money from home. All you need is a little understanding of the Affiliate Marketing process.
1. Know Your Target Market
The single most important step you can take when beginning an affiliate marketing campaign is to know your target audience. When you know your market, you can cut advertising costs and streamline your site to appeal to your market. Most advertising sites give you the option to highly target your ads to a specific demographic. When you know your target market, you can take advantage of this and create ads that will reach potential customers.
2. Be Trustworthy and Helpful
If you are going to keep the trust of your customers and make sales, you need to be seen as an expert in your niche. Customers are more likely to purchase products from you if they feel you are an expert in your field. Gaining respect in your niche can be as simple as setting up a Facebook Fanpage or starting a blog. Give your fans useful information on the products in your niche. Answer their questions and let them know that you are there for them. When they trust you, they are more likely to take your advice and purchase products from you.
3. Select Your Products Carefully
You may feel overwhelmed when you first open Click Bank. After all, you have several thousand products from which to choose. It can be very confusing. Take your time and research the products that interest you. It is important to choose products that you have an interest in. When choosing products, you have three choices; One-Time Sales, Residual Income Products and Lifetime Commissions.
One-time sales are often products such as eBooks or One-Time purchase programs. With One-Time sales, you will receive a commission for the sale of the product. Once the product is purchased, you receive no further commissions.
Residual Income Products provide continued income as long as a customer continues to use a service or site membership. These include memberships to sites or services. As long as the membership is in good standing, you will receive payments.
Lifetime Commissions provide continues commissions after the initial sale. You will find Lifetime Commissions with storefronts. With this type of affiliate marketing, each time a customer you bring to the site returns and makes a purchase, you will receive a commission on the sale.
4. Do Not Be Afraid to Switch Affiliate Programs
There are millions of products offered from several different affiliate sites. Do not be afraid to switch the products you market or the programs you are using. If you find that Click Bank does not have the product you want to market, try other programs like Linkshare or Commission Junction. Likewise, if you find that a product is not converting, simply switch products. However, if you choose to switch products, remember to stay in your niche. Your site, blog, social media pages and customer base are targeted for your niche. You need to continue offering products that appeal to their interests.
5. Constantly Change Content
With all the information readily available on the internet, it is hard to keep the interest of your readers. You need to constantly update the content on your site, blog and social media pages. If you find you do not have the time to write blog posts and articles, hire a freelancer to write content for you. Facebook and Twitter accounts need constant new feeds in order to stay relevant and keep fans interests. You will want to post to your wall several times a day. Try running a contest or posting pictures and videos to your wall and encourage your friends and followers to tag the images or re-tweet the content. This will give you a steady stream of content and keep visitors coming to your page.
6. Practice Patience
Successful affiliate programs are not created overnight. They take time. You will not begin making loads of money the instant your site goes live. It can take months for your affiliate program to gain steam and begin bringing in money. This does not mean that your program is not successful. It takes time to gain the trust of your members. They will be giving you their money for products and services and they are more likely to purchase products from you when they feel they know you.
Making money with Affiliate Marketing can be easy if you are willing to put the time into your business. Creating your site and generating visitors is the first step in making money. Take your time. Work on your business daily. With as little as 15 minutes a day, you can be the owner of a successful Affiliate Marketing business.
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September 19th, 2011 posted by admin in Facebook Marketing Tips
As an affiliate marketer, Facebook can be your best friend. It is a great way to meet potential customers, nurture a relationship, build your list and ultimately sell products. While you are sure to have a Facebook page up and running, are you getting the most out of your Fanpage? With a few simple steps, you can have a Fanpage that draws in customers and increases your customer base.
Make the Most of Your Profile Pic
When creating your Facebook Fanpage, what type of image did you use? One of the most common mistakes when creating your Facebook is made when you first create your page. Most people think that a profile image is limited to a 200X200 pixel image. However, with the recent changes, the sizes of profile images also changed. While you still have a 200 pixel width restriction, the height limit was raised to 600 pixels. This gives you more room to promote your products or business. Use this additional space to give your readers more information on your business.
Create a Striking Welcome Page
First impressions are everything. The same is true with your Fanpage. When someone visits your page, you want to put your best foot forward and entice them to follow you. Accomplishing this is easy when you create a Welcome Page. You can even create a page for new visitors and a separate page for followers.
Welcome pages for new customers should draw them in with information about your business and products. Give them a sample of the services that you offer. Use every trick in the book to get them to like your page. Pages for existing followers can be used to promote specials, new products and services. This way, everyone that visits your page will get new information helping you increase sales.
Creating a Welcome page is as simple as installing an app. You do not have to have html or web design knowledge. In fact, most Welcome Page apps do not even require a designed page. The most popular apps for Welcome Tab creations are:
- Pagemodo
- Fanpage Engine
- TabSite
- FaceIt Pages
Each of these programs lets you choose a layout, images and wording to create a personalized Welcome Page. The cost of running these apps range from $5-$15 per month, however, Pagemodo allows you to run one welcome page free. It is good to note however that with a paid subscription, you have access to more templates and can several Welcome pages on your Fanpage.
Use Apps to Your Advantage
Facebook Apps are your best friend, at least they should be. There are apps for creating events, sharing YouTube Videos, creating promotions and everything in between. You have access to thousands of apps to make the most of your Fanpage and you should be using them. Some of the most popular apps include:
- Networked Blogs
- Promotes your blog on Facebook and incorporates blog posts on your Facebook wall and Fanpage.
- RSS Grafitti
- Centralizes your posts. With this app, you can sync your Facebook, YouTube and Twitter pages and post to all social networking sites with one click.
- Slide Share
- Shares presentations, photographs, portfolios and videos. This app lets you create presentations, slideshows, and webinars and publishes them to your Facebook Fanpage.
- Twitter App
- Syncs your Facebook and Twitter pages.
- Pagemodo
- Create free Facebook Pages
- Facebook Video
- Supports higher quality video than most video sharing sites.
Creating a Facebook Fanpage is the perfect free advertisement for your business. It does however, take time to gain friends and create a relationship with users. Simply creating a Fanpage is not enough. Make sure your page is optimized to gain the most visitors. Remember, every fan to your Facebook page is a potential customer. Get the most customers you can with these simple tips.
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